British Carp Cups Sponsorship

Reuben Heaton has agreed a deal with British Carp Cups owner, Mick Coxon, to become the main associate sponsor for the series. Reuben Heaton has been a sponsor of the BCC series since its inception but the new deal, concluded at this year’s Northern Angling Show in Manchester, sees the company take a more significant role in the events.

British Carp Cups - Mick Coxon Handshake at NAS7.JPG

Andrew Race, Owner of Reuben Heaton Ltd, commented: “Our scales heritage has its roots in angling competitions with the first dial scales manufactured in the late 1920s being out and out match scales. Our involvement in competition has become an integral part of the fabric of the Reuben Heaton brand itself and has contributed to the development of the high-performance scale models that we manufacture.

“The Reuben Heaton brand has long been connected to many national and international events each with their own unique profile and we value the association with all of them. Although it is a carp-based series, the BCC series encompasses several different sectors within angling including singles, pairs, women’s and mixed events.

“As long-standing members of the Angling Trades Association, we are always looking for the opportunity to promote angling across all social groups, from the hard-core match angler to the family angling experience. With the BCC series, we have the opportunity to so”.

In addition, the Eagle Claw brand distributed by Reuben Heaton will also form part of the sponsorship agreement with the BCC. Specifically, the successful and ground-breaking Trokar brand will be uppermost in the sponsorship package. The recently developed Magnum carp hook series will feature heavily under Trokar’s ‘Competition level hooks’ banner.

Mick Clifford